A rehabilitated Pix Theatre has the potential of operating successfully in Nampa and the Treasure Valley. With proper management, the Pix Theatre has the opportunity to become an activity center serving as the cornerstone for downtown Nampa and act as an enduring attraction for visitors. As downtown Nampa grows, the need for cultural attractions will rise. The arts have always provided an avenue for the community and visitors to see what a city has to offer. By focusing on a variety of arts programs, the Pix Theatre can enhance the cultural life of downtown Nampa and mobilize community-based civic engagement by bringing events such as live theatre, film festivals and feature films, family movie days, high school theatre, business meetings, and much more, in a setting unique to Nampa.
As a facility dedicated to and specifically designed for the arts, it would grow to be a focal point for cultural life in Nampa and the surrounding communities. The economic and cultural aspects of the area indicate positive support for the theater. The potential exists to renovate the theatre for the production of programs, plays, films, concerts, entertainment, and even business events. The 375-seat facility would enhance performances by groups currently in the region and serve to bring the community together in a multi-use facility.